We are Calumet Creative; we are in the business of making our clients successful!

Their success will foster ours.

 

Whether you're looking for help with a single project or overall marketing, the Calumet Creative team will bring you the greatest return on your investment. We provide our clients with exceptional creative and technical development solutions that foster real, measurable results. At Calumet Creative, careful planning leads the creative development rather than vice versa. This ensures that our creative work isn't just creative - it produces the intended results.

It also allows us to seamlessly up-scale our operations to adjust for heavier workloads. Our increased internal efficiencies result in lower costs of operation, which we in turn pass on to our clients.

One look through our web site and you'll see that our skill set and in-house capabilities are very broad. For most of our clients we are a one-stop resource for design, print, direct marketing, web design, video production and photography. 

Some clients additionally utilize our expertise to provide overall marketing consultation services - developing marketing plans, positioning and branding, sales strategies and media planning. Other clients come to us for a single specific project. No matter how large or small your current needs are, we welcome you to contact us so we can learn more about your business and show you how we can produce the results you've been looking for.

INSIGHT

We use research, analytics, and creativity to gain a clear and deep understanding of unmet needs and opportunities related to brands, customers or markets, to create value for businesses.

CUSTOMER 

UNDERSTANDING 

Explore the motives, feelings and behaviors of target audiences in order to deepen our understanding of how and why people choose, and buy. By understanding the drivers of demand and desire, we identify insights that connect the brand and the business strategy to the customer.

RESEARCH

& ANALYTICS

Uncover data and facts that provide strategic and creative direction, and inform decision-making. We use a combination of techniques including qualitative and quantitative research, advanced statistics, decision science, and financial analysis.

 

BRAND

INTELLIGENCE

Diagnose and monitor a brand’s health over time, ensuring that it is contributing to the goals of the business and the expectations of customers. We use dashboards to make these measurements useful and actionable in real-time.

BRAND

VALUATION

Assess the financial value of a brand for a clear picture of how it contributes to business results today, and in the future. Interbrand’s valuations have been used to plan, build, and monitor brand strategies over time, assess acquisitions, or help with investment/trade-off decisions.

BUSINESS

CASE/ROI

Translate strategic intent into financial impact by making the business case for change. Using statistics, financial and market data, research inputs, and simulation tools, we build models to reveal the business impact—both the risk and potential return.

STRATEGY 

Brands are living business assets. We build a strategic and creative foundation for the future by clearly defining their purpose, identity, and role. This creates identification, differentiation, loyal customers, and value for businesses.

BRAND DEFINITION

Articulate, clearly and competitively, how a business brings its offer to life for its customers. We define a brand’s purpose, values, personality and positioning, and the most compelling reason for customer choice: the brand proposition.

EXPERIENCE STRATEGY

Create a clear vision for a brand’s experience and a roadmap to bring it to market in compelling ways. We view the experience as a whole and identify the touchpoints with the highest potential to deliver the brand’s ambitions. We then collaborate with business units and product teams to bring people, places, processes, and technology together for maximum effect.

INNOVATION

Identify the unmet needs of customers and markets, and match these to the future ambitions and capabilities of a brand and business. We then create, prioritize, financially evaluate, and select opportunities to enable brands to grow.

 

SOCIAL ENGAGEMENT

Measure and interpret what consumers are saying—or ‘playing back’—about a brand, its competitors, or the industry sector. Using social media measurement tools, combined with strategic analysis, we identify sentiment and create strategic actions and responses to manage a brand’s narrative.

EXPERIENCE

We build unique, holistic experiences that connect people and brands in meaningful ways. We do this through the creation and integration of products, services, behaviors, communications, and environments.

CREATIVE IDEA

Develop an inspiring platform to bring the brand and business strategy to life. It is the lens that guides the brand’s expression and experience across all touchpoints.

EXPERIENCE DESIGN

We build unique, holistic experiences that connect people and brands in meaningful ways. We do this through the creation and integration of products, services, behaviors, communications, and environments.

RETAIL & ENVIRONMENTS

Design and build distinctive, authentic, and interactive branded environments that drive engagement and sales. We understand the science behind retail, bring it together with clear customer insight, and deliver powerful creative experiences.

RETAIL & ENVIRONMENTS

Create a unique and differentiating visual and verbal identity for all audiences at every level and touchpoint. We create a living, involving, and evolving expression based on the needs and aspirations of staff, customers, and all other stakeholders.

CONSUMER BRANDING & PACKAGING

Create distinctive, appealing packaging designs and retail/merchandising systems. We work across all sectors and along the whole choice and loyalty journey. Using our deep understanding of shopper habits, needs, and desires, we drive awareness, engagement, and choice.

 

ACTIVATION

Through strategic planning, technology platforms, and internal engagement, we bring a brand experience to market and strengthen internal marketing and brand management capabilities.

 

 

GO-TO-MARKET STRATEGY

Through strategic planning, technology platforms, and internal engagement, we bring a brand experience to market and strengthen internal marketing and brand management capabilities.

 

IMPLEMENTATION

Create, launch, and implement the assets an organization needs to create a consistent experience across every single brand touchpoint, internally and externally. By testing and adapting design intent into real-world application, we create market-ready brands.

 

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