Obama Presidential Library bid ( viral marketing campaign )

Bringing the Obama Presidential Library to the South Side of Chicago

As a finalist in the bid for the Obama Presidential Library the University of Chicago hired the team at Calumet Creatives to create a series of viral videos (Shot guerilla style ) to reinforce the impact that a presidential library would have on the cities south side.

These video were shot and edited to resemble the feel and emotion that not only the people have about the president, but to also energy and feel of the city itself.
Check them out and let us know what you think ?