Redistribute the pain

4PSNC 6P 8P 3P 9P 7P 1P

#JusticeorElse is a nation wide march being held by the Nation of Islam and Minister Louis Farrakhan. We were charged with developing a brand concept to fit the needs of the “or else ” Or Else is a nation wide boycott of several fortune 100 companies previously targeted by the NOI as companies that are poor community partners. The Boycott is asking that in response to the Justice or Else march all participants should celebrate Christmas by Celebrating Christ but bypass Christmas in the mataerial sense.